Since it was launched by a San Francisco startup in late 2022, ChatGPT, the AI search and chat service, has been making waves all over the world. The emerging company called OpenAI, which is likely to be acquired by Microsoft, dazzled the world with an artificial intelligence tool that simulates human capabilities in terms of interactive results, which prompted many experts in the field to warn that ChatGPT may threaten the throne of major technology companies, led by the Alpha service operator. Google search engine. This is something that gains real significance due to the great speed of spread that this tool has become, as the number of its subscribers reached more than one million users only within five days of its launch in November 2022.
One of the most prominent experts who expressed their concerns about the potential threat of the ChatGPT tool on Google is the developer of the most famous email Gmail, Paul Bouchet, as he tweeted on his Twitter account that this tool may displace the giant search engine, Google, from its tenth place in “within a year or two.”
What prompted Bouchet and others to sound these warnings was the impressive results that ChatGPT had demonstrated on the ground by writing instant and complex articles, crafting professional marketing pitches, writing poems and jokes, and even crafting a speech for a US congressman. In his tweet, Washit added that ChatGPT would put an end to the Google search engine, which is the main source of Alfa’s financial resources. He completed his warning by drawing attention to the fact that if Google follows the example of ChatGPT in the method of searching based on artificial intelligence, it will be like someone who shot himself in the foot, as this will accelerate the collapse of Google as a search engine as it has been known for decades. Indeed, it is very exciting to reach the moment when we talk about Google and it has become “traditional” in exchange for revolutionary new tools.
Last week, a professor at the Wharton School of the University of Pennsylvania, one of the best entrepreneurial edifices of the year, tested ChatGPT and was stunned to see that he had successfully passed his MBA exam. In detail, Professor Christian Terwich published a paper, examining ChatGPT’s performance on the Operations Management Final Exam, a core MBA course. As reported in Fortune, Terwish confirmed that the AI chatbot “does a great job of managing core process and process analysis questions including those that are based on case studies.” These results seem surprising, although he acknowledges that the smart tool showed some flaws in addressing “more advanced process analysis problems”, which seems understandable given the young age of ChatGPT and which may disappear with time by intensifying the operations of feeding the program’s algorithms with more learning data.
One of the biggest challenges ChatGPT poses to search engines is that it turns search logic on its head. Instead of the user going to a search engine and then typing in keywords to get a multitude of results that are rationalized based on their preferences, ChatGPT basically composes the search based on the user’s preferences. The essence of the difference here can be the difference in reasoning about the subjectivity of the user.
After there was a wide margin of user subjectivity in traditional search engines in terms of looking at keywords, differentiating between results, storing them, working to combine them, and authoring, this human subjectivity shrinks in ChatGPT so that it is limited to choosing appropriate keywords, arranging ideas later, and editing them (if necessary). ). This logic will make ChatGPT more attractive to users who form the backbone of Google’s dominance in the digital knowledge production sector. This would reduce the “surplus behavioral data” that Google monitors about users and which is the backbone of its financial resources.
In other words, Google and other search engines fear ChatGPT because of its ability to understand and respond to complex queries in a human-like manner. This means that it can provide more accurate and relevant results to users, which may make it a more attractive option for those searching for information online. Of course, accuracy is relative here, as some results may include incorrect or misleading data, which prompts the need to be cautious about these results and to compare them with other sources.
As I mentioned earlier, ChatGPT’s unique feature is its ability to generate text. This means that it can generate new content, such as articles and posts such as blogs. ChatGPT can also be integrated into other applications, such as chatbots and virtual assistants, which could make it a valuable tool for companies looking to automate their customer service. Perhaps this takes us a step further by reaching a point where we can create real, human-like conversations with the Internet of Things, like talking to a smart car, or a smart refrigerator at home.
However, despite these advantages, there are also some challenges that ChatGPT faces in competing with Google. One of the main challenges is the sheer size of Google’s search engine operations. The company has a huge amount of data and resources at its disposal, which allows it to constantly improve its algorithms and offer a wide range of services. In addition, Google has a large user base on which it can draw on data, which allows it to constantly learn and adapt to user behavior. There may be surprises that Google will attend at its annual conference, which is held in May of each year.
Of course, with the rapid development of AI technology and LLM (large language models), ChatGPT and other similar models can improve and narrow the gap with Google and traditional search engines. It is also important to note that OpenAI may be acquired by a giant company such as Microsoft, which may bring them a large amount of data.