Adidas Unveils NFT Artist Residency with Plans for Bodily Collaborations

Adidas /// Studio has introduced its very personal residency program for “Web3-powered” digital artists. 

Often known as the Three Stripes Studio, the streetwear large acknowledged that the debut ‘RESIDENCY by adidas’ program is “poised to welcome a various array of digital artists hailing from throughout the globe.”

This system’s purpose is to foster creativity and innovation, in addition to to offer a “inventive pathway” for digital artists to attach with the model and the neighborhood of collectors.

This, it mentioned, might be a one-of-a-kind alternative to showcase artists, and in addition allow them to interact in collaborations in each the digital and bodily realms.

The corporate launched Tokyo-based Moto (aka MonkeeMoto) and Lebanese artist Adra Kandil (aka DearNostalgia) – a duo “hand chosen” by the studio.

Open and Restricted Version Artwork

Three Stripes Studio partnered with NFT Now for The Gateway’s third iteration at Korean Blockchain Week that begins on Seprember 7 in Seoul. 

Per Adidas /// Studio,

“With the artists’ freshly crafted items, RESIDENCY kicks off with adidas’ premiere Restricted Version and Open Version NFT artwork sale.

Two open version items are titled ‘Seoul’ and ‘Creatives’, and two restricted version artworks are ‘Soul Looking out /// Youth Is Your Privilege’ and ‘Hype’. 

The open version items might be accessible for all at ETH 0.03.

The restricted version will encompass 100 items per artist and an unique hoodie accessible solely to the launch occasion attendees. The package deal will priced at ETH 0.15. 

Each editions might be purchased through Manifold with ETH or a bank card, beginning Wednesday, September 6. 

Tickets to the occasion are free. Holder of an ALTS by adidas NFT can register for a free VIP ticket that provides holders entry to the VIP opening occasion on September 6 and entry to the 2-day Gateway occasion.

This is not Adidas’ first NFT trip. In December 2021, it dropped its NFT assortment “Into the Metaverse”, with 30,000 items, in partnership with Yuga Labs, Punks Comedian, and Gmoney, a pseudonymous NFT influencer. 

This turned out to be a propelling drive, because it inspired the corporate to proceed constructing its model in Web3.

In April 2023, it launched a brand new NFT undertaking dubbed ALTS. It allowed “Into the Metaverse” holders to burn the unique NFTs in trade for brand spanking new Adidas profile photos (PFP) tied to the narrative marketing campaign. 

And in August this yr, Adidas Originals and BAPE revealed “the extremely restricted Discussion board 84 BAPE Low Triple-White sneaker.”  Supported by the Adidas /// Studio (Three Stripes Studio), and in partnership with the crypto funds infrastructure supplier Moonpay, the restricted variety of sneakers have been auctioned off and paired with an NFT model.

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